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Katherine Veze

(310)-545-2179

katveze@verizon.net

http://www.vezecreative.com

http://www.linkedin.com/in/katveze
 

Art Director     Web Designer      Graphic Designer       Illustrator

 

 

Have a passion for concept, color and design. Able to create unified solutions that coherently integrate branding, presentation, online and print components.

 

Designed and developed a corporate website that increased customer interaction
and satisfaction with
the company and
the brands
. Hain Food Group

Redesigned an unappetizing food
website giving it appetite appeal, banners and special offers, resulting
in increased traffic.

Authentic Foods

 

Created a powerful
visual concept, that added punch to an entertainment recruitment event campaign. Resulted
in record-breaking participation. Shomex

TECHNICAL SKILLS

Art Direction: Concept, brainstorming, directed photo shoots, photo retouching, storyboards, television concept and direction, advertising, managed department

Graphic: Illustrator, InDesign, Quark, Freehand, PowerPoint and PhotoShop, branding, brochures, packaging, annual reports, P.O.P., posters, print ads, logos, flyers

 

Web: Web design, e-mail marketing, CSS (W3C certified), HTML, XHTML, Dreamweaver, After Effects, Soundtrack Pro, Flash, (ACS2 and ACS 3) Fireworks, and familiar
with XML and JavaScript

 

Illustration: Computer airbrush, storyboards line art and technical illustrations

Other: Skilled on both Mac & PC and Microsoft Office – Word, Excel

 

PROFESSIONAL EXPERIENCE 1998 to 2010   Contract

TV GUESTPERT, Los Angeles, CA                                WEB DESIGNER         April 2009- June 2009
Communicated with the founder and the programmer for TV Guestpert. Designed a targeted website to promote an author, speaker, teacher and executive coach.

MYRIAD MARKETING, Manhattan Beach, CA       FLASH DESIGNER
         Aug 2008-Sep 2008
Created Flash Scandinavian travel Flash banners. Used Actionscript on the banners created for YahooÕs pay per click program. Successfully moved traffic to website.

THE BOEING COMPANY, El Segundo, CA               GRAPHIC ARTIST 
        Feb 2007-Mar 2008
Prepared interactive PowerPoint presentations and technical art. Designed introductions using Flash and After Effects that added information and
excitement to the events. Designed posters, logos and more.

SHOMEX, Santa Monica, CA                             GRAPHIC DESIGNER         Jan 1999-Feb 2007
Created concepts, designs and illustrations for media kits. The last one was used for four years to effectively attract advertisers. Designed and photo retouched brochures, and brand identities that promoted events and increased attendance.

PEACE PARTNERS, USA & India                                   WEB DESIGNER 
        Sept 2006-Oct 2006
Designed a web site that communicated to members & promoted international peace.

GEORGI BOHROD & ASSO., San Diego, CA           FLASH DESIGNER        Nov 2006-Dec 2006
Designed a Flash presentation CD that encouraged travel to beautiful Cabo San Lucas.

 

ST. JUDE MEDICAL, Sylmar, CA                    SR. GRAPHIC DESIGNER        June 2004-Feb 2005
Joined the marketing team. Designed DVD packaging and a booklet that gave a
successful launch a new product. Designed ads, P.O.P., brochures, logos and a banner
ad that promoted an online medical symposium. Illustrated technical Insert.


GUTHY-RENKER, Santa Monica, CA                  GRAPHIC DESIGNER
                        May 2004
Created new look for a Victoria Principle skin care that included the youth market.

AUTHENTIC FOODS, Redondo Beach, CA                 WEB DESIGNER       April 2003-April 2004
Redesigned the Authentic Foods store website, using design and illustration to create appetite appeal. Designed packaging, a catalog and ads.

LIP-INK¨  El Segundo, CA                                     GRAPHIC DESIGNER                       March 2003
Designed packaging cards that promoted lasting lip cosmetics.

VISION ADVERTISING, Hollywood, CA               GRAPHIC DESIGNER  Feb. 2002-March 2003
Designed and photo retouched entertainment DVDs and advertisements.

THE CITY OF GARDENA, Gardena, CA                         ART DIRECTOR
   July 2002-August 2002
Gave an old program a new image & impact. Art direction, concept and design

DISNEY CONSUMER PRODUCTS Burbank CA POWERPOINT EXPERT March 2002-June 2002
Designed PowerPoint presentations and photo retouched images that effectively promoted new products to stores.

RECKAS & FRANKE Advertising, Century City, CA       ART DIRECTOR   Jan 2002-March 2002
Designed a brand identity to successfully launch one of MarkwinÕs Cosmetics new products (logo, brochure, packaging and hang tags). Designed medical ads.

SONY WONDER, Santa Monica, CA                              ART DIRECTOR     Sept 2001-Oct. 2001
Designed one sheets, using licensed characters. Promoted children's videos and CDs.

PREVIOUS PROFESSIONAL EXPERIENCE   


THE HAIN FOOD GROUP, Compton, CA             GRAPHIC DESIGNER                          2.5 years ILLUSTRATOR/WEB DESIGNER
Designed and developed a corporate website that presented the products to customers,
and positively enhanced the perception of the corporation and the brands. This contributed
to increased sales overall.  Became the web designer/web master for the Natural Food Division. Developed concepts, designs and illustrations, then produced annual reports, brochures, and posters.

THE PRACTICE BUILDER AGENCY, Costa Mesa, CA      ART DIRECTOR                            1 year
Managed a department of six. Designed brochures, magazine advertisements, and corporate identity for medical accounts. Directed photography Created storyboards

MW ADVERTISING, Century City, CA                               ART DIRECTOR                        2.3 years

Art Director, handled design and production for Koala Blue/Fashion and PIC Medical

FOOTE, CONE & BELDING/HONIG, Los Angeles, CA    ART DIRECTOR                             1 year

Art Director for top brands, including: Hughes Airwest, Mazda, United California Bank, The Boy Scouts, and Smokey the Bear) Media included: TV (Mazda) magazines, newspapers, brochures, radio, billboards and 
direct mail.

DAVID W. EVANS ADVERTISING, Los Angeles, CA     JR ART DIRECTOR                       1.5 years
Concept, design and production for Pepsi Bottling Company, Media included: TV.

                                                           EDUCATION & CERTIFICATIONS

THE ART CENTER COLLEGE OF DESIGN, Pasadena, CA (B.F.A., Advertising Design)
KENT STATE UNIVERSITY, Kent, Ohio (B.F.A. Graphic Design)
ADVERTISING CENTER & PRODUCTIVITY POINT, CA (Marketing, TV Production, Flash)

Teaching Experience
WOODBURY UNIVERSITY, Los Angeles, CA (taught design and illustration.)