Katherine Veze
(310)-545-2179
katveze@verizon.net
http://www.vezecreative.com

Art Director

I'm a creative key. I unlock creative solutions to marketing problems that help clients reach their marketing goals. I have a passion for branding, concept, color, typography, photography, illustration and graphic design. advertising and presentations. I know, about branding and strategy. I also know; It's the concept, the perfect combination of copy and visuals that separates the ordinary from the truly extraordinary.

Created concepts and storyboards. Shot videos
of children. Directed and
edited videos including a
60 second spot (with my
voice over) for a large
group presentation.

LAUSD/YDP

Prepared presentations
and technical art.
Utilized Flash and
After Effects to add
information and
excitement to

the presentations.

The Boeing Company, Inc.

Redesigned a dated
e-commerce food
website giving it
appetite appeal,
banners and special
offers, resulting in
increased traffic.

Authentic Foods.

Art directed the
branding: the logo,
packaging, hangtags
and brochure, which successfully launched
a new cosmetic line for Markwin's Cosmetics.

Reckas and Franke Advertising.



TECHNICAL SKILLS

Art Direction: Concept, brainstorming, photo retouching, storyboards, created advertising for print and web. Directed photo shoots and television commercials. Managed projects. Managed an art department.

Graphic: Illustrator, InDesign, Quark, Freehand, PowerPoint, Keynote and Photoshop, branding, logos, brochures, packaging, direct mail, magazines, annual reports, P.O.P., posters, print ads, flyers and more.

Web: Web design, e-mail marketing, CSS (W3C certified), HTML, XHTML, HTML 5, Dreamweaver, After Effects,
Flash, (ACS2 and ACS 3) Fireworks, SharePoint, Wordpress and familiar with XML, JavaScript and Final Cut Pro. Created blogs and positioned groups for social media marketing. Completed classes at UCLA Extension: PHP, mySQL, CMS, JQuery, AJAX, Flash 2 and After Effects 2. Experience with video production and post-production.

Illustration: Computer airbrush, storyboards line art and technical illustrations

Other: Skilled on both Mac & PC and Microsoft Office – Outlook, Word, Excel, PowerPoint, GarageBand


SIGNIFICANT PROFESSIONAL EXPERIENCE 1999 to 2015 Contract

VEZECREATIVE, Manhattan Beach, CA ART DIRECTOR, 1999 - present
WEB DESIGNER, GRAPHIC DESIGNER, ILLUSTRATOR Managed the graphic design firm, and the website. Communicated with clients; delivered projects on time and within budget.

LAUSD, Los Angeles, CA PROJECT COORDINATOR multimedia 2012 –present

MONDO/CA TECHNOLOGIES, New York, NY PRESENTATION AND FLASH DESIGNER  2015
Designed and coded a Flash interactive project (ACS 3) and PowerPoint pages that provided visual excitement, which reflected the innovations taking place within this brand.

X PRIZE El Segundo, CA KEYNOTE DESIGNER Created keynote presentation 2011

FOX TALKZ TOASTMASTERS Century City, CA MEMBER Graphic & Social Media 2010 - 2011
Designed flyer and updated it. Positioned the club on the web for social media.

TV GUESTPERT, Los Angeles, CA WEB DESIGNER 2009 - 2009
Communicated with the founder and the programmer for TV Guestpert. Designed a
targeted website to promote an author, speaker, teacher and executive coach.

MYRIAD MARKETING, Manhattan Beach, CA FLASH DESIGNER
 2008 - 2008
Created Flash Scandinavian travel Flash banners. Used Actionscript on the banners
created for Yahoo’s pay per click program. Successfully moved traffic to website.

THE BOEING COMPANY, El Segundo, CA GRAPHIC ARTIST 2007- 2008
Prepared PowerPoint presentations and technical art. Designed collateral and posters.
Utilized Flash and After Effects to add information and excitement to presentations.

SHOMEX PRODUCTIONS, Santa Monica, CA GRAPHIC DESIGNER 1999 - 2007
Created concepts, designs and illustrations for media kits. The last one was used for four
years to effectively attract advertisers. Designed and photo retouched brochures, direct mail projects and brand identities that promoted events and increased attendance.

 

KATHERINE VEZE page 2 0f 2

PEACE PARTNERS, USA & India WEB DESIGNER 2006 - 2006
Designed a web site that promoted international peace.

GEORGI BOHROD & ASSO. San Diego, CA FLASH DESIGNER 2006 - 2006
Designed a Flash presentation CD that promoted a timeshare for Cabo San Lucas.

ST. JUDE MEDICAL, Sylmar, CA SR. GRAPHIC DESIGNER 2004 - 2005
Designed DVD packaging and a booklet that gave a successful launch to a new product. Designed ads, P.O.P., brochures, logos and a banner ad that promoted an
online medical symposium. Directed photography. Illustrated technical Insert.

GUTHY-RENKER, Santa Monica, CA GRAPHIC DESIGNER 2004 - 2004
Created new vision for a Victoria Principle skin care, direct mail, that included the youth market.

AUTHENTIC FOODS, Redondo Beach, CA WEB DESIGNER 2003 - 2004
Redesigned the Authentic Foods store website, using design and illustration to create
appetite appeal. Designed packaging, a direct mail catalog and ads. Photo retouching.

LIP-INK® El Segundo, CA GRAPHIC DESIGNER 2003 - 2003
Designed cards that promoted lasting lip cosmetics including one done in 3D.

VISION ADVERTISING, Hollywood, CA GRAPHIC DESIGNER 2002 - 2003
Designed and photo retouched entertainment DVDs and advertisements.

THE CITY OF GARDENA, Gardena, CA ART DIRECTOR 2002 - 2002
Gave an old program a new image & impact. Art direction, concept and design

DISNEY CONSUMER PRODUCTS, Burbank CA POWERPOINT SPECIALIST 2002 - 2002
Designed PowerPoint presentations and photo retouched images that effectively
promoted new products to stores.

RECKAS & FRANKE Advertising, Century City, CA ART DIRECTOR 2002 - 2002
Designed a brand identity to successfully launch one of Markwin’s Cosmetics new
products (logo, brochure, packaging and hang tags). Designed medical ads.

SONY WONDER, Santa Monica, CA ART DIRECTOR 
 2001- 2001
Designed one sheets, using licensed characters. Promoted children's videos.


PREVIOUS PROFESSIONAL EXPERIENCE

THE HAIN FOOD GROUP, CA GRAPHIC DESIGNER, ILLUSTRATOR, WEB DESIGNER 2.5 years Designed and developed a corporate website, which positively enhanced the perception of the brands. This contributed to increased sales overall. Directed photography. Became the web designer/web master for the Natural Food Division. Created concepts, illustrations and designed annual reports, brochures, and posters.

THE PRACTICE BUILDER AGENCY, Costa Mesa, CA ART DIRECTOR 1 year Managed a department of six. Designed brochures, magazine advertisements, and corporate identity for medical accounts. Directed photography. Created storyboards

FOOTE, CONE & BELDING/HONIG, Los Angeles, CA ART DIRECTOR 1 year Art Director for top brands, including: Hughes Airwest, Mazda, United California Bank, The Boy Scouts, and Smokey the Bear. Media included: TV (Mazda) magazines, newspapers, brochures, radio, billboards and direct mail.

LYNN MEDBERRY AND ASSOCIATES, Los Angeles CA JR. ART DIRECTOR 1 year Art directed the photography on CDs for Concord Jazz Record, including a Grammy Award winning Woody Herman album.

DAVID W. EVANS ADVERTISING, Los Angeles, CA JR ART DIRECTOR 1.5 years
Concept, design and production for Pepsi Bottling Company, Media included: TV.


EDUCATION & CERTIFICATIONS

UCLA Extension, Westwood, CA (PHP, mySQL, Wordpress, CMS, JavaScript, JQuery, AJAX, Flash, After Effects)
THE ART CENTER COLLEGE OF DESIGN, Pasadena, CA (B.F.A., Advertising Design)
KENT STATE UNIVERSITY, Kent, Ohio (B.F.A. Graphic Design)

Teaching Experience

WOODBURY UNIVERSITY, Los Angeles, CA (design and illustration.)