Denmark
Danish clothing companies are world-class when it comes to being close to the users. And this flair can place the Danish fashion industry among the very best in the world. FORA, one of the country’s most prominent news agencies, has analysed its way to this conclusion, writes the weekly newsletter Mandag Morgen. According to the analysis, Danish clothing companies possess the potential to reach the level of New York, Milan, Paris and London. However, the Danish fashion industry suffers from the fact that the focus is on the creative rather than on business. And the business side is quite decisive for the industry’s continued development. Last year, Danish fashion exports totalled approximately two billion euro and this figure can grow considerably.